Client Project

Building a people-focussed recruitment website for BSS

"Working with Mark has been great. He was able to take our very vague ideas for a website and turn them into something that not only looks great, but functions exactly how we wanted it. Given the pace of our industry we're happy to be able to keep him on retainer so we grow the website as the company flexes."

Ben Moreton
Director, Business Smart Solutions
Tools usage results:

"We were all impressed at the speed of the website build and pleased that it doesn't look like other 'generic' template looking sites. Also being able to communicate via Slack was pretty amazing - being able to chat, share files and video call all in one place made working together effortless"

Tools used for this project:
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Business Smart Solutions is a niche startup recruitment company working with Local Authorities to hire talent for Revenues, Benefits, Housing and Fraud roles. Having worked in this industry for 20+ years, director Ben Moreton set up BSS to help change the landscape of what Local Government recruitment looks like.

Business Smart Solutions came to me with an existing website, created in Squarespace, which had a very typical 'template' feel. The main focus of the brief was to create a site which was bright, easy to use and reflected the company's 'friendly' approach to recruitment. It also had to be completed within 2 weeks.

I set the team up on a private Slack channel which allowed us to chat in real time about ideas, share assets and provide feedback. It's a great way to communicate with clients, especially when there is a tight deadline to get a site up and running.

Wireframes were created in Figma, where we agreed a structure and loose design which would evolve as I developed the website in Webflow.

As the company works with both clients and candidates, I wanted to make the call-to-actions throughout the website colour coded. That way the user journey right from the beginning was as clear as possible - as you can see in the hero section (above). We opted blue for candidates and red for clients.

To add some character to the website and make it approachable, we commissioned some illustrations to use for branding and on future documentation.

Throughout the site I created very subtle interactions, or animations, which heightens the user experience without being too in your face; such as images sliding into view as you scroll through the page or shadow animations as you hover over buttons.

The project was estimated for completion within 2 weeks , however due to quick feedback from Ben and the team I managed to complete this build in just 3 days. I had great fun with this project and have been kept on retainer to design and create additional pages as required, such as Client and Candidate Portals, enhanced Meet The Team pages and more.

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